
Customizing a Boat Name Font
How we went from this …
This article illustrates the boat name design process (using CorelDraw) for this Sportsman Bay Boat …
– design requirements –
Boat Name: “Fish It”
Directive: Boat owner would like a fly-fishing theme – with a pole and fishing line merging into the name
Challenges: Name must be this enough to convincingly merge with fishing line – yet bold enough to be readable from a distance.
Dimensions: Vertical space is limited on the side of the boat. Name must be short and wide.
– picking a font –

– final contenders –

– brainstorming –

– customer’s choice –

– drafting and refinement –
Customer wants a stronger distinction between words …
Improving the curves…
More convincing fly fishing pole design
Improving the curves and final touches