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Customizing a Boat Name Font

How we went from this …

To this…

This article illustrates the boat name design process (using CorelDraw) for this Sportsman Bay Boat …

– design requirements –

Boat Name:  “Fish It”
Directive: Boat owner would like a fly-fishing theme – with a pole and fishing line merging into the name
Challenges:   Name must be this enough to convincingly merge with fishing line – yet bold enough to be readable from a distance.
Dimensions:  Vertical space is limited on the side of the boat. Name must be short and wide.

– picking a font –

– final contenders –

– brainstorming –

– customer’s choice –

– drafting and refinement –

Customer wants a stronger distinction between words …

Improving the curves…

More convincing fly fishing pole design

Improving the curves and final touches

– final draft –

– installation day –

– final result –



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